This is a holiday card animation for an IT department. It needed to not reference any specific holiday and keep a fun techy vibe. I chose electronic music that felt like it fit with the season and designed the computer and program to emulate an old 1980s Macintosh.
This is a logo redesign concept, done for practice, that has been animated for use in a hypothetical commercial. L’Ecole No. 41 serves an upper middle class audience, so I went with an old world feel with the cursive handwriting, and used gold to show wealth.
This is a display ad for the fictional Fresh Fare Farms, a food subscription service. I used the branding colors, font, and logo provided. The challenge was to get the copy, the logo, and an image into a tiny space AND have it animated, while maintaining readability. Having the call to action button animate in from the right, where everything else was guiding the eye, seemed to solve this problem.